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Sunday, June 19, 2016

no return tags :search console errors in international Targetting

If your website is a multi language website then it is recommended by Google that you use "rel alternate" tag to interconnect these pages .
Sometimes in Google search console ,in international targeting section there is an error "no return tag"  This error accour when a "rel alternate" tag is not placed properly.
As per Google guidelines is page A refrers page B in "rel alternate" tag then page B must refer page A in the same manner and if this does not then Good search console will show "no return tag" error.
There can be many reason for this . First thing can be that targeted page does not exest or it does not have return alternate tag .One more reason can be that the target page is not indexable or is not indexed by Google.
You should search the issue and solve that for you site to perform better in search engine.

Wednesday, June 15, 2016

SEO friendly URLs

Url is a very important part of on page and is a very important ranking signal. Let see what are SEO friendly URLs
www.example.com/cat4
www.example.com/office-bag
Using category keywords inplace of valueless category no or id will make URLs SEO friendly.
www.example.com/index.php?item=bag&type=school
www.example.com/bag/school
Folder structure in place of parameters in URL will be more SEO friendly.
For blog in your site use a folder not a sub domain because use of sub domain will devide the site authority in two parts.
blog.example.com
www.example.com/blog
Use https when ever is possible, this is an important ranking signal

Tuesday, June 14, 2016

Meta and URLs for non English website

Today English is not the only language for internet ,now websites are available in almost every language of world and for last two years TLDs are also available in many different languages and so SEO for all other languages is also exist.
There is a very common and confusing question about language of meta and URLs of non English website .As per Google guidelines you should have all meta and URLs in the same language as that of website. Even if language of website is is Unicode .
Though as of now people , while googling and looking for result in other languages, use English keywords so for short term you may include non English keywords in your meta , this is not against Google guidelines but if you have long team plan then you should use website language for meta and URLs as typing ib all languages is getting easier day by day .

Difference in Data of Search console(webmaster tool ) and Google analytics

All SEOs are using search console and Google Analytics and both of these tools tell us about search engine performance of our website . In google analytics we can go to traffic channel section and there we can see how much traffic site got from google organic search and in search console , the search analytic section shows the no of impression , no of clicks and average position  and no of impressions for all search phrases .

Some times(or may times) there is a difference in between the data shown by search console and google analytics . There are many reason for this difference . Google analytic tracks data with help of a java script code , so if java script is not enabled on we browser , the data will not be recorded .Second reason is that google does a lot of processing with data while this is not the case with search console data . One more reason is bots. Google analytics does not counts visits by bots ,

SO there can be a difference in search console and analytics data and this is nothing unusual or thing to worry about

Saturday, June 04, 2016

Google Tag Manager 1.1 : Adding tag manager script to blogger blog

You have already seen how to create Google tag manager account and container after that next step is adding container  script on every page of your website .  If you have a static HTML site then you can easily  to that but if you have a content management system based dynamic site then it would be bit technical.
Today we will see how to add this script on blogger (or blogspot )blog which is a free blogging searvice by google . At first copy you google tag manager container script to a notepad . In this script you will see a "&" sign change this-sign with HTML value of & which is "&" this is a required step because this script will be placed on blogger template that require absolute HTML .
here is an example if of tag manager code placed on this blog :



<!-- Google Tag Manager -->
<noscript><iframe src="//www.googletagmanager.com/ns.html?id=GTM-WXNDLL"
height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&amp;l='+l:'';j.async=true;j.src=
'//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-WXNDLL');</script>
<!-- End Google Tag Manager -->


On next  Next step , Go blogger dashboard , click on template , there you will see a button edit HTML

Paste you edited script on proper place in template and all is do now you can move further for adding tags in tag manager .


Tuesday, May 31, 2016

Google Tag Manager 2.0 : Adding Google Analytics code in Tag manager

We have already seen Google tag manager account setup and container creation . So after creating and adding tag manager code to your website the next step is creating tags in tag manager and implementing tags . The most common tag that almost  every website have , that is google analytic .Here is step by step procedure for adding google analytic tag in tag manager .

At first setup a google analytic account and get a account ID that looks like UA-XXXXXXXX-X .Then go to Tag manager dashboard   and click on new tags
google tag manager dash board
After clicking on new tag on the next screen you will see Choose product screen , on this screen there will be many popular product which require a tag to be added on the website like google analytics , linkedin ,add word ,double click and many more (total 26 as per today) , there is also a an option for custom html tag and a custom image tag .

Monday, May 30, 2016

Google Tag Manager 1.0 : Creating account , container and installing code

Google tag manager is a tool by google which helps a webmaster to manage different tags like google analytic , google add word , adsense , re-marketing . You can even manage third party app like bing webmaster .If you install google webmaster tool on you website you need not to install any other tag on website , you can install other tags on google  tag manager and google tag manager will take care of firing all other tags .

To install tag manager you should at first go to google tag manager official site  , here you need to log in via you google account  (if you do not have a google account you can sign up ) after log in you at first you need to setup a new account for you website .
Google tag manager account setup

Here you can two fields , first one is a text box in which you can enter a name for google tag manager account second input field is a check box
 

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