Yesterday Google added a new button in it’s toolbar “Play” which links to “play.google.com”. This is probably a part of offensive marketing strategy. This Google play is actually Google’s android store which is recently renamed.
This is designed to keep both type of the visitors PC user and cell phone users and it is placed at 5th position which is nearly at the center and most viewed part of web page . Google have its long term goal to get into retail market and for this it have started joint venture with Amazon too .SO before going into retail market Google wants to test it’s ratability to common people .